Our first startup client was Geepers, an Australian geolocation startup, which we supported with ongoing virtual marketing manager services as well as one-off projects such as video production and event support (including the implementation of NFC & QR code-powered wall art for the official launch party; pictured below). We developed and implemented an innovation pitching competition (The Geepers Challenge 2013) for ideas that utilised the Geepers Name Server. We secured event partners, including ATP Innovations and Shoe String Media Group, and promoted the event through the local startup community in Sydney. We managed the event landing page, application process and two formal pitching events. We also helped the founder pitch for startup awards and travelled to Melbourne when Geepers took out the Innovation category in the Anthill 2013 Cool Company Awards.
Our latest startup client has been VentureCrowd, an Artesian Group company, which we supported with ongoing virtual marketing manager services (including social media management and email marketing) as well as one-off projects including live and animated video production. We developed and implemented the “VentureTalk” video thought leadership campaign for the VentureCrowd Startups sub-brand, and the “Property for the Crowd” video thought leadership campaign for the VentureCrowd Property sub-brand. This engagement involved constant dealings with stakeholders from multiple organisations including suppliers, network partners and customers.
Hall Consulting Group
We began this engagement by facilitating a marketing planning workshop with the firm’s partners. We then performed some further industry research and prepared a tactical marketing communications plan. The plan was designed to be actionable and included custom frameworks that could be used by internal (non-marketing) team members to plan, implement and record their promotional activities. The second stage of this engagement has been to provide ongoing support to internal team members, to ensure that plans are continuously being made and implemented. We also help design new marketing campaigns to execute alongside the schedule of ongoing activities and support internal team members as needed.
To discuss your particular needs, simply drop us a line. We’re always happy to discuss the exciting projects of talented people and teams!